You ask investors to back a stranger. You have a product and conviction, but no track record.
THAT IS ENOUGH TO GET A MEETING.
THAT GETS YOU STARTED. IT DOESN'T ALWAYS GET THE MEETING.
Investors search your name before taking a call. If they find nothing, it’s a red flag—not because the idea is weak, but because you're invisible. The founders who raise easiest aren't always the ones with the best product. They're the ones whose story was easy to find.
Investors at the early stage are backing a person as much as a product. They are trying to answer: does this founder think clearly, does this founder know the market, does this founder know what they don't know? Without a public record of how you reason, they have no way to answer those questions except in a one-hour pitch. That is a very short window for trust.
Creating content consistently while running a company at zero to one is not sustainable. Founders who try post for three weeks and disappear. The ones who maintain a public presence over months have infrastructure behind them — someone else doing the production, the distribution, and the scheduling.
Investors at the seed stage move fast. They rely on pattern recognition: IIT, IIM, Antler, Y Combinator, ex-Swiggy, ex-CRED. These are shortcuts. If you didn't come with those signals, the investor has to do more work to get comfortable. Most of the time, they don't. They move on to the next deck. The founders who get through without the pedigree shortcuts are the ones who built their own credibility signals first.
>>> YOU TALK. WE BUILD THE REST OF YOUR PUBLIC PRESENCE.
Tell us what you are building and why it matters. We review every application and select founders whose story deserves a wider audience. If we think you are ready, we reach out to schedule.
A 60-minute unscripted session. We research your company upfront and ask the questions that pull out your true narrative: the problem, your contrarian bet, and what the market misses.
We turn your session into 15+ assets: the podcast episode, short clips, articles, social threads, and a structured investor dossier that mirrors how VCs make decisions.
Thirty days of strategic distribution across major feeds and startup media. We publish exactly when investors and talent are scrolling to build an unavoidable compounding presence.
/// FOUNDERS WHO RECORD THREE SESSIONS REPORT THE SAME THING. INVESTOR CONVERSATIONS START DIFFERENTLY WHEN THE INVESTOR ALREADY KNOWS YOUR STORY.
HEAR OUR PODCAST →Pre-seed. Seed. Pre-Series A. Before the brand exists, before the press covers you — this is when narrative infrastructure matters most.
You have the insight and early validation, prepping for your first raise. But you have zero public footprint. The deck exists; the narrative doesn't.
You've raised your first round and are building the machine. The next raise is a year away. You know the investors you want, but they don't know you. We seed your narrative before you need it.
You have PMF and a growth thesis. As you assemble the narrative for a large round, investors need to see command of the category and a unique point of view, not just a spreadsheet.
/// WE FEATURE FOUNDERS ON CONVICTION, NOT CREDENTIALS.
A FULL PR DISTRIBUTION, AN INVESTOR-READY NARRATIVE, AND THIRTY DAYS OF PRESENCE IN THE FEEDS THAT MATTER.
Your story, recorded and published. A permanent, searchable asset that exists everywhere an investor might look. Not a press release they asked for. Not a founder profile that reads like marketing. A real conversation that sounds like someone worth backing.
WHY IT MATTERS FOR FUNDRAISING: Warm introductions work because the investor already has a view of you. The podcast episode creates that view at scale. A VC who hears you reason through your market before a cold intro is already warmer than most founders ever get.
Fifteen to twenty pieces of content derived from a single session. Short clips for social. Long-form articles for search. Thread-ready text for LinkedIn and Twitter. Each piece finds a different audience through a different channel. The episode goes everywhere your stakeholders actually spend time.
WHY IT MATTERS: PR agencies charge for pitching. We build the content that makes journalists pitch you. When someone writes about your space and needs an expert founder to quote, your published episode is how they find you.
A structured document that organises your story into the format investors use to make decisions. The problem, the insight, the market, the founding moment, the early evidence. Written in the language of a pitch but supported by the credibility of a recorded conversation.
WHY IT MATTERS FOR FUNDRAISING: Founders spend months building pitch decks. We produce the narrative infrastructure that backs the deck up. Investors who receive your dossier after hearing your episode arrive at the meeting having already done the work.
These three outputs compound. The podcast builds trust before the first meeting. The PR distribution inserts you into investor feeds. The dossier proves you understand the market. Founders armed with all three pitch differently.
TELL US WHAT YOU'RE BUILDING →Find our latest episodes where founders break down their zero-to-one journeys and fundraising strategies directly with listeners.
Three to five times a year, we find a founder building something we believe in enough to bet on. When that happens, we do not take a retainer. We take equity.
You get the podcast session, the PR distribution, the investor dossier, and thirty days of coordinated placement in the feeds your investors read. We get a small seat on the cap table, documented under FAST or EASE advisory frameworks. No board seat. No control rights. Clean paperwork.
The founders we take equity in are not our clients. They are our portfolio.
If you are building something we believe in, we will put our platform behind it before you ask.
We select 3 to 5 companies each quarter. If you think you belong in that cohort, the application is below.
[ APPLY FOR MEDIA-FOR-EQUITY → ]* Applications reviewed quarterly. We respond to every application within 14 days.
Because a recorded conversation is the most credible format that exists. A press article is written by someone else about you. A LinkedIn post is promotional by design. A podcast episode is you, reasoning through your business in real time, for an hour. Investors know the difference. When they hear a founder think out loud about a hard problem, they are evaluating judgment. That is what gets funded.
No. Our team researches your company before the session and asks the questions. Your job is to answer honestly. The best episodes we have produced came from founders who had never done a podcast before. The content works because it is real, not because it is polished.
Revenue is one signal. It is not the only one. We have featured founders at idea stage who had a sharp enough view of the problem that the episode was compelling. What qualifies you is having something worth saying, not a number worth reporting.
The episode goes live on the Kirality Labs podcast feed. The 15 to 20 derived pieces get distributed over thirty days across YouTube, LinkedIn, Instagram, Twitter/X, and relevant startup media. You also receive the investor narrative dossier as a document. The content continues working long after the thirty days end, because it is indexed and searchable.
A PR agency pitches journalists on your behalf and charges you regardless of whether the pitches land. We record your story, produce the content ourselves, and distribute it to the audiences that matter. There is no middleman between your narrative and the people who need to hear it.
51% of Indian startups are being built outside the top metros. We do remote recordings with the same production quality as in-studio sessions. Location has never been a selection criterion.
We provide our full podcast and distribution infrastructure in exchange for a small equity stake, documented as an advisory arrangement under FAST or EASE frameworks. No board seat, no voting rights, no complicated terms. We bet our platform on the founders we believe in most.
Fill in the application below. Tell us what you are building and why it matters. We read every submission and respond to all of them.
Investors consume podcasts on transit and scroll LinkedIn between calls. When they hear a founder reason clearly and build with conviction, they remember.
Be that founder. Start with one conversation.
Tell us what you're building. If your story is ready, we'll ensure the right people hear it before your next cold email.
* Trust Reducer: We review every application. No sales call required to apply.